Module 7
AI Marketing & Sales
Build the world's most efficient revenue engine
Lessons
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7.1
AI Market Research
Locked50 min
7.2
AI Paid Advertising
Locked55 min
7.3
AI Email Marketing
Locked45 min
7.4
AI Sales Intelligence
Locked50 min
7.5
Conversational AI for Sales
Locked60 min
7.6
AI Analytics & BI
Locked45 min
Expert Lens
Founder
Think like a founder: what user pain, distribution channel, pricing, and retention loop does this AI capability unlock?
Systems
Think like a first-principles systems builder: separate demos from durable products, and measure the bottleneck the model actually removes.
Infrastructure
Think like an AI infrastructure leader: account for data, latency, cost, reliability, evaluation, and deployment constraints before scaling.
Objectives
- Deploy AI across the full marketing and sales funnel
- Build AI-powered sales systems that improve conversion
- Create personalized campaigns at unlimited scale
- Measure and optimize with AI analytics
Capstone
AI Revenue System
Build a full-funnel AI system: awareness, lead capture, AI qualification, nurture, and conversion — fully instrumented for optimization.
A live revenue system outperforming the manual baseline with documented metrics.
Real Examples
- Use AI to generate landing page variants, then judge them against real conversion data.
- Build a sales-assist workflow that drafts account research and outreach while preserving human relationship context.
- Turn customer objections into better sales scripts, onboarding copy, and product positioning.
Mastery Checks
- Explain the core concept without buzzwords.
- Build a small working artifact, not just a note or prompt.
- Define an evaluation rubric and test against at least five edge cases.
- Estimate operational cost, failure modes, and human review requirements.